Knowing When to Listen and When to Talk
In fact, applying your date metrics to a calendar of engagement and a calendar of listening is key. You won’t find useful date metrics in the short term. Expect it to take anywhere from one month minimum to three months before you start seeing useful date metrics over time.
Look for patterns over time. Is your audience made up of early risers? Perhaps you get more attention for your content from folks surfing the net during the middle of the day at work. When do people talk most to or about your brand? Are there times of day where listening and collecting metrics data will deliver more information than others?
As you use spreadsheets and calendar layouts ...
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