Figure 10-6: Yelp for Business metrics page.
Using Nonmainstream Metrics Tools
You can use a few tools to measure some of those out-of-the-box metrics I talking about. These tools include
Foursquare: This simple location tool allows you to see analytics for real-time visits to your brick-and-mortar location. It also allows you to offer deals and specials and see tips about your business.
Yelp: Yelp for Business, shown in Figure 10-6, also tracks metrics for both real-time visits and planned visits. You can see reviews of your business and offer limited deals.
TripAdvisor: This one offers insights for certain kinds of business in the travel and tourism industry, as well as customer reviews and recommendations.
Facebook: Facebook’s Insights on its business pages are a fairly comprehensive look at the demographics of who is coming to your site, placed into easy-to-read graphs and charts.
It’s actually a bit creepy, how much they know about your page’s fans. Combined with Facebook’s ...
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