Chapter 21
Ten Useful Metrics Services
In This Chapter
Figuring out which services can help you via self-serve reporting and consultation
Finding out which services combine with tools or apps for greater metrics coverage
The difference between a service and a tool is the personal involvement that working with a service brings (usually a company that offers hands-on help with metrics or a company that also has a tool so you get the best of both worlds).
Tools are useful for the DIY approach or for automating metrics. Services work with you to figure out what metrics you need, print reports and white papers that the public can buy to educate themselves on metrics, or do your metrics analysis for you.
You can choose from hundreds of services. In this chapter, I’m simply highlighting the ones that have been around for a while — tested by time — or are well known for their expertise in the metrics field.
If I miss a metrics service you love, let me know on Twitter by tweeting to the #SMM4D hashtag.
Get Social Media Metrics For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
