Chapter 19
Seeing into the Metrics Future
In This Chapter
Knowing what to track down the road
Being aware of tracking trends
Preparing your brand for the future
After you master the basics of social media metrics for your needs today, you’re going to need to periodically consider what to measure next. Whether it’s a current measurement that needs to evolve or a new metric you sense will be important in the future, you’re going to need to be on top of it.
Perhaps your killer metric right now revolves around local business. The next evolution of your brand metrics may need to take that out to mobile metrics or perhaps to a metric not yet invented. Knowing when to start branching out is key.
How can you tell what comes next? This chapter is designed to help you figure it out.
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