Chapter 18
Exploring Cutting-Edge Metrics Ideas
In This Chapter
Seeing what some top brands are doing with metrics
Looking at up-and-coming social measurements
Finding new things to measure
Social media metrics is all about enhancing the experience your customers have around your brand, whether you’re Business to Business (B2B) or Business to Customer (B2C) targeted. It’s also about increasing your sales by shortening the sales funnel and narrowing your marketing budget.
Social media metrics is about much more than just tracking the numbers. With a little elbow grease, you can track sentiment metrics, notes on books, people’s likes, and other customer intelligence measurements.
Big brands get all the cool toys first, because they have the deepest pockets. That delay can be frustrating if you have to wait, but you can use their case studies to your advantage and learn from the metrics they measure. That gets you ready to maximize the metrics for yourself when you, too, get access to the sandbox.
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