Social Media Metrics For Dummies

Chapter 16

Setting Goals for Winning the Metrics Game

In This Chapter

Getting in the mindset of great metrics

Defining better, clearer goals for measurement

Changing the way you think about actionable items in analytics

Defining good goals in metrics means learning to define great goals in business. Most people think they’re setting goals, but they are really setting dreams and hopes. Dreams and hopes are great, but they don’t act as a great foundation for measurable successes or give you incremental items to strive for in your day-to-day business.

If you’ve never written a business plan for your business, you’ll likely be able to formulate a great one after reading this chapter. You’ll have a more concrete plan for your marketing and for setting goals over time.

If you still haven’t tried setting goals in Google Analytics or if the goals you’ve set haven’t yielded great data, this chapter can help you fix that problem also.