Social Media Metrics For Dummies

Chapter 12

Making Metrics Work for Your Brand

In This Chapter

Using metrics to expand your brand

Converting sales

Sharing information and other benefits of metrics

You can use metrics for more than just data accumulation and tracking. You can also apply them in a very conscious way to grow a brand.

Applying metrics to growing a brand requires you to be part studious observer, part mad scientist. By keeping a vigilant eye on your data and applying both tried-and-true formulas and formulas you create to analyze that data, you can mold metrics into something useful.

By using metrics as the cornerstone of your arsenal for brand growth, brand awareness, and competition in a tough economy, you can succeed where others who have their business blinders on may fail. Metrics are your secret ingredient.