Part IV
Keeping Your Finger on the Pulse of Living, Breathing Metrics
In this part . . .
In this part, I give you a hard look at metrics pitfalls, talk about avoiding common metrics mistakes, and show you how to spot charlatans and spammers.
You also discover how to spot and avoid fake metrics and shallow metrics and the different ways people try to game the system.
You want results from your AdWords, not to be blocked or avoided, and this part tells you how to keep on people’s radar.
