Chapter 7
Creating Content for Conversion
In This Chapter
Making content compelling
Looking at hidden content metrics
Remembering to track multimedia content
Following your content as it’s shared
In this chapter, I talk about a variety of different ways to make amazing content without burning up your time and how you can track that content and the conversations and interactions that take shape around it. Tracking shared content can be a bit tricky now that conversations happen everywhere people are, not within the confines of your blog or site, but you can do it.
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