Chapter 3
A Tour of a Few Free or Freemium Analytics Solutions
In This Chapter
Exploring Google Analytics
Working with Clicky
Tracking both online and offline sources with CustomScoop
Surveying other free or freemium tools
In Chapter 2, I show you some basic, single-function free or freemium solutions for each platform. In this chapter, I take a look at some of the free or freemium solutions that can track metrics across a variety of platforms, sites, and social media services. Free services are those that are always free and have no other paid layers to upgrade to. Freemium services are those that have a free trial or a free version of their service or tool with a paid layer available with added features that you can upgrade to.
Each of these free or freemium solutions offers varying degrees of user control and data customization. As your knowledge increases, you can expand each one, though some are more flexible than others. In this chapter, I discuss a small variety of solutions that address a wide array of challenges. Some touch on similar points, but all have slightly different ...
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