Social Media Metrics For Dummies

Chapter 1

Social Metrics Aren’t Scary; They Just Measure Value

In This Chapter

Defining metrics

Improving your business with metrics

Understanding analytics

Discerning valuable measurements from junk

Using social media metrics, you can measure results generated from social media and other online activities or see where results are missing. An understanding of these measurements lets you adjust your approach to social media as you go, as well as make improvements that can help you achieve your goals. These metrics may take time to set up, but a good foundation will save you time and money later on.

If you’ve ever run a radio spot, a television ad, or even an old-school Yellow Pages ad, then you know how difficult it is to gauge the success of those ads — that is, how much business you received from those efforts. Good social media metrics and online tracking can give you these answers. It can tell you to the penny where you need to be spending your time and money and give you constant feedback on your customers’ wants and needs — pretty neat, right?