Part I
Metrics? What the Heck Is That?
In this part . . .
You may find getting started with metrics and measuring how social media is working for you a little intimidating. That’s because so many solutions are available, and you can track what you are doing in so many different ways.
In this part, I cover the basics of what metrics are and what I mean by measurement of social media. I go over analytics and tracking and show you what each component of your overall metrics looks like. I help define metrics for you.
