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Social Media Marketing by Alan Charlesworth

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CHAPTER 4

Strategic Issues in Social Media Marketing

How can you do anything until you have seen everything, or as much as you can?

4.1 Introduction

Before taking you through this chapter on the subject of strategic social media marketing; a confession. I do not think it is possible to have a social media marketing strategy, or even any digital marketing strategy. I am, however, going to be a tad pedantic in the use of the words strategy and strategic—you will note this chapter is strategic social media marketing. I believe that the use of the term strategy infers some kind of document has been developed by all the parties concerned and that is then developed into a plan that is then disseminated around those interested parties (departments) ...

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