O'Reilly logo

Social Media Marketing by Alan Charlesworth

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 3

What Is Social Media Marketing?

Take everything you like seriously, except yourselves

In the rather contradictory manner of other aspects of this book, I’m going to start a chapter titled what is social media marketing with a section detailing what social media marketing is not when it is not social media marketing. Furthermore, the second section of the chapter considers when social media marketing is social media marketing. Confused? Hopefully not by the time you have finished the chapter.

3.1 What Is Social Media Marketing Not?

I would suggest that the following points are at the core of the Emperor’s New Digital Clothes and so the not issue is important. Here’s what it is not.

1. Social media marketing is not a magic bullet for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required