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Social Media Marketing by Alan Charlesworth

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CHAPTER 1

What Is Social Media

Words are, of course, the most powerful drug used by mankind

1.1 Introduction

The generation that has grown up with the Internet has also grown up with the assumption that social media is a creation of their generation. But they are wrong. Tom Standage, in his influential 2013 book Writing on the Wall, tells us that social media can be traced back over 2,000 years. In Roman times members of the elite in society would not only exchange letters with individuals, but encourage that the content of those letters be copied and shared with fellow members of their social circles. Such sharing was normally via speeches and books—but these messages were also posted on the walls of buildings in public areas. Note how the ...

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