Part IV

Getting Your Message to Connectors

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webextras.eps Review an SMM checklist for your website at www.dummies.com/extras/socialmediamarketing.

In this part …

  • Find out what it means to be an authentic and engaged advertiser — in other words, how to take your existing advertising efforts social and get more mileage out of them.
  • Get recommendations on how to retool your corporate website to develop effective social media marketing efforts.
  • Discover how earned and paid media can help with your social media marketing efforts and how to leverage your SMM efforts with offline marketing efforts.
  • Learn how to tap into the mobile phone market to spread your SMM campaign.

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