Social Media Marketing For Dummies, 3rd Edition

Part III

Reaching Your Audience via Mainstream Social Platforms

Check out www.dummies.com/extras/socialmediamarketing for an overview of the different types of influencers and their impact.

In this part …

• Understand how to engage your audience by developing and distributing marketing content effectively.
• Uncover how to choose the major social platforms on which to launch, sustain, and promote your brand.
• Discover why Facebook is one of the “must-haves” for social media campaigns.
• See the variety of tweet types that exist on Twitter and how you can exploit them in your advertising.