Part II
Practicing SMM on the Social Web
For some help with figuring out what kind of SMM campaign to launch, go to www.dummies.com/extras/socialmediamarketing.
In this part …
- Get to know why you need an SMM voice, how it differs from a brand voice or personality, where it gets manifested, and who can play that role.
- Learn about the nuts and bolts of SMM campaigns, including planning for them, managing participation, and seeding viral video clips.
- Discover some tips and tricks for turning a crisis to your advantage.
- Understand the components of a successful SMM campaign and how you can make it work in harmony with other digital marketing efforts.
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