Chapter 2: Linking Up for B2B Success
In This Chapter
Deciding whether LinkedIn is right for your business
Putting the basics in place
Making the most of LinkedIn features
Advertising on LinkedIn
Social media marketing is, first and foremost, a method of networking online. From your own experience, you already know the importance of offline networking to find vendors, employees, and prospects; to learn about industry trends; and to hear the latest insider gossip. From tip networks to trade associations and chambers of commerce, networking is a mantra for business owners.
LinkedIn (www.linkedin.com
) turns that offline mantra into a cybershout. LinkedIn, which successfully went public in spring 2011, has morphed into the primary professional networking site on the web. With 161 million members worldwide (62.8 million in the United States), LinkedIn claims (http://press.linkedin.com/about
) that more than two users join every second.
More than 2 million businesses have created LinkedIn company pages; 1.3 million of those are small companies. In this chapter, we discuss why your business ...
