Chapter 4: Supplementing Online Marketing Tools with Twitter
In This Chapter
Using Twitter to gain traffic
Sharing your content on Twitter
Linking Twitter to Facebook
If you’re on Twitter for more than just fun and entertainment, you most likely use other social media. You might have a website, a blog, and a presence on Facebook, and these social media channels are possibly feeding content to each other. In this same way, you can use Twitter to draw attention to your Facebook Page, your blog, and your website.
In this chapter, we show you how to seamlessly dovetail Twitter into your other forms of social media.
Blogs and Twitter make a formidable tag team because each can bring new readership to the other. You can drive traffic to your blog using Twitter and also send new followers to your Twitter account using your blog for a double whammy. That’s the beauty of using content to market your brand — you can use one platform or a combination of all.
Using Twitter to Drive Traffic
It’s not a good idea to do nothing but drop links to your blog posts or sales pages on Twitter. To market properly, you also need to create engaging conversation, ask questions, and field customer service ...
