Chapter 3: Using Podcasts or Video in Your Content
In This Chapter
Deciding whether podcasting is the best option
Finding focus
Using podcasting or video as a marketing tool
Bringing in new traffic
Sharing your content through video
Text isn’t the only game in content marketing. Many brands are now taking advantage of creating podcasts and video blog posts to add a little variety to their written content. In this chapter, we explore the benefits of creating podcasts and video and how you can add them into your marketing plan.
Is Podcasting Right for You?
You don’t have to podcast. With social media, you don’t have to join every network or pontificate from every platform. Some people love podcasting but others would rather type than talk. Is podcasting right for you?
Podcasting doesn’t necessarily have to entail the use of a lot of expensive equipment. Many hardcore podcasters do have their own studios, while others get by with a simple microphone. Sound quality is important, however, ...
