Chapter 1: Growing Your Brand
In This Chapter
Discovering the world of content marketing
Considering your choices
Creating a content marketing plan
Working with social media tools
Everything you see online is content — the written word, images, podcasts, radio, video, and so on. Content can amuse or teach, but it’s also a powerful tool for catching the attention of the search engines and the people who are looking for whatever it is you do. Many businesses are discovering how to use the different types of content to reach customers and raise brand awareness with positive results.
In this chapter, we go over the different types of online content so that you can determine whether some or all content platforms suit your needs. While you need to consider many points, remember you don’t have to do it all. You can use any one or some of these platforms to market your business.
Exploring Online Content
Today is a wonderful time to be in business. Thanks to the web, you can use endless tools to promote your business or brand, and many of them are free. If you have a way with words or a flair ...
