Chapter 3: Using Social Bookmarks, News, and Share Buttons
In This Chapter
Differentiating between social bookmarks and social news
Gaining marketing benefits from bookmarks
Submitting to social bookmarking sites
Submitting to social news sites
Motivating people to bookmark and rate your site or content
Using social share buttons
Social bookmarks and social news services are essentially peer-to-peer referral networks. Each one is an expansion of the former “tell-a-friend” call to action. Rather than e-mail a link to a site or some content to one or two people, users can notify many people at a time. Advocates of these recommendation services often argue that they filter the avalanche of websites that appear in standard search engines. Because social bookmarks and social news services rely on popular input from “real people” rather than from algorithms, some Internet users place a greater ...
