Social Media Marketing For Dummies, 2nd Edition

Using Ads on Facebook

To increase revenue using Facebook, you can do something as simple as a Facebook Ad. Facebook has done a great deal to enhance their advertising in the last year. They have provided very robust statistics by the name of Insights and continue to improve the value of their ads. They have a unique ad format in which demographics, user interests, and other keywords that are listed in profiles target the advertisements.

When you set up an advertisement, Facebook tells you how much you’re narrowing your audience with each additional criterion you specify. You can also add social actions to those advertisements that include asking the viewer to rate the advertisement and become a fan of the brand directly through the advertisement.

When you create the advertisement, you can also have friends of the viewer who have endorsed a brand appear in the advertisement itself as an endorsement. It’s a clever way to capture your attention and tell you that a friend likes the brand, so maybe you should give it serious thought too.

These can be bought on a cost per click (CPC) or a cost per impression (CPM) basis and have been very popular with small businesses because of their low cost and the ability to pick a daily budget for how much to spend.

The following are ad formats you should consider using.

Sponsored stories

As the name implies, sponsored stories appear with a title, body copy, and images, and they look and feel like stories. They appear on the right side of the page ...