The WOMMA Word
Published by the Word of Mouth Marketing Association (WOMMA), this blog discusses everything that has to do with word-of-mouth marketing, both online and offline. Because the organization is rooted in the offline world, it provides a slightly different perspective on social influence marketing than other blogs. The posts cover word-of-mouth online and offline across all the major channels, from TV and print to digital. The posts on ethics and word of mouth are especially interesting.
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