Social Media Marketing For Dummies, 2nd Edition

Getting Your Appvertisement Noticed

Building appvertisements is only half the battle. As with anything else designed and built for the social web, in order for it to gain traction, you must focus on getting users to adopt the appvertisement and install it on their profile pages on their favorite social platform. That can be very challenging, especially with new appvertisements being launched every single day.

You can get your appvertisements to your consumers in two ways: joining an appvertisement network or seeding (building) the appvertisement yourself.

Joining an appvertisement network

Existing appvertisement networks can be very helpful. These appvertisement networks promote new appvertisements on what is called the canvas pages of existing appvertisements. Companies that have built and deployed appvertisements in large quantities charge for the promotion of new appvertisements, typically on a per-installation basis.

Here are some appvertisement networks:

Gigya (www.gigya.com ), shown in Figure 16-3

RockYou (www.rockyou.com )

Kit Digital (www.kitd.com )

Buddy Media (www.buddymedia.com ...