Social Media Marketing For Dummies, 2nd Edition

Focus Not Just on Social Media, but Also on Social Influencers

It’s easy to lose sight of your social influencers amid the buzz about social media. There’s no question that social platforms like Twitter, Facebook, LinkedIn, and YouTube are hugely popular, and they’re changing the way people interact with each other online and approach entertainment. But this isn’t just about marketing on those social platforms. After all, consumers don’t always respond to brands that dwell on them. They’d rather spend their time talking to one another. That’s why it’s important to focus on the social influencers, too, because they can reach the consumers for you.

It’s important to focus on the social influencers because they’re the ones who increasingly have the largest impact on brand affinity and purchasing decisions. They are the ones who have the most influence on your consumers. They’re everywhere, and not just on the social media platforms. By ignoring these social influencers, you’re ignoring your largest and most potent sales force. Look beyond the buzz of social media, and focus on the social influencers, wherever they may be, interacting with your consumers.