Think Beyond the Obvious, and Use SMM to Evolve Your Business

To assume that social influence is just about marketing is to take a narrow view of it. The way your consumers communicate, share information, collaborate, entertain, get entertained, work, and do anything has fundamentally changed. People are influencing each other in new ways all the time and using social technologies to change their lives.

As a marketer in an organization, it’s important to recognize that SMM can do more than just help you reach your consumers better. You can learn from your consumers by harnessing their insights about your products and brands; you can change how you conduct customer service or launch new products; and you can change how you interact with your own employees, shareholders, business partners, and external constituents. You can even use it to redefine your core products. Don’t miss the opportunity to leverage SMM concepts for every part of your business.

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