Social Media Marketing For Dummies, 2nd Edition

Tips and Tricks for Marketing on foursquare

As you can see from the previous discussion, there are numerous ways to market on foursquare. Every brand should be using some of the basic tactics. Taking advantage of some of the more advanced features really depends on your imagination, resources, and broader marketing objectives.

Regardless of which approach you take, here are some tips and tricks to consider as you approach marketing on foursquare:

Don’t think of foursquare as location but as an activity platform. Even in its short life, foursquare’s mission has evolved considerably. It’s no longer about where you are; it’s about what you’re doing at a given moment. Brands that recognize that subtle but important distinction have much better success in harnessing the platform and its API to market more effectively.

Carry your social graph into foursquare. As a brand, you too have a social graph built by encouraging people to like you on Facebook and follow you on Twitter. One of the best ways to trigger interest on foursquare is to encourage these very same followers and fans to join you on foursquare too. It certainly doesn’t hurt to encourage this behavior with a few special offers available only to foursquare users who are connected with your brand. This core base of loyalists will ...