Social Media Marketing For Dummies, 2nd Edition

How This Book Is Organized

This is book is divided into five distinct parts. As you progress through the chapters, you’ll move from learning the fundamentals of social media marketing to practical strategies for implementing SMM programs and campaigns for your brand.

Rather than have separate chapters for marketers at small businesses versus large corporations, each chapter addresses the circumstances of both using the differences between the two to explain the core concepts more strongly.

And unlike most books that deal with social media marketing, this book looks at every dimension of the field holistically, with chapters dedicated to using SMM techniques on your website, in marketing campaigns, on mobile devices, and behind your company’s firewall.

Part I: Getting Social with Your Marketing

A common misconception about social media marketing is that it’s fundamentally about marketing on social platforms such as Facebook, Twitter, LinkedIn, and YouTube. But that’s not the case, and Part I lays out the landscape of SMM, places it in the context of other forms of marketing, and then walks you through different stages of the marketing funnel.

With important information about how to find competitors, this section also explains why SMM matters.

Part II: Practicing SMM on the Social Web

Part II is very much the practitioner’s part, explaining the nuts and bolts of SMM campaigns, including planning for them, managing participation, seeding viral video clips, and tips and tricks for ...