Foolish Assumptions
In writing this book, we imagined someone pulling a copy off a bookshelf in a Barnes and Noble and scanning it to see whether it’s a valuable guide. And we wondered what that person would need to know to find this book interesting. Here are some of the assumptions we came up with about you:
You have a computer with Internet access.
You’ve visited a social media site like Facebook or Twitter.
You’re working in marketing or want to join the marketing field.
You have customers or prospective customers who use the web frequently.
You sell a product or service that you can market online.
You’re curious about social media and whether it changes marketing.
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