Looking at YouTube Basics
If you think that YouTube isn’t a marketing goliath, consider the following facts, as of February 2011:
It has approximately 800 million unique users per month
More than 3 billion videos are viewed each day.
Approximately 70 percent of the traffic on YouTube is from outside the United States.
More than 500 tweets per minute contain a YouTube link!
Clearly, YouTube has all the muscle you need to drive your video SMM efforts.
Benefitting from SMM marketing on YouTube
The first thing you need to decide is the extent to which you will market on YouTube. You know that you want to participate, yet you’re not sure how much time and effort to devote to it. To help you decide, here are some benefits you can derive from marketing on YouTube:
Visibility: First and foremost, being on YouTube puts you where the action is. People come to YouTube to search for videos, and you want your video nuggets to be found.
Branding: Extending your branding to your videos is pretty ...
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