Advertising on YouTube
If you’re a marketer at a large brand, you may have the dollars to invest in some paid advertising tactics. YouTube provides several options based on your objectives. They categorize the objectives as Brand Awareness, Product Launch, Direct Response, and Reputation Management.
After you’ve determined your objective, you are offered ad formats including the following:
Home-page ads: This provides the advertiser with a premiere spot on the YouTube home page, as shown in Figure 9-5. More than 50 million unique users go there every day. It’s prime advertising real estate.
TrueView Videos ads: YouTube is trying out this new format that allows users to click a Skip This Ad Now button after the user has viewed the ad for three seconds. Advertisers can also opt out of this and provide the regular ad that can’t be skipped.
Brand channel: This category offers several levels of customization for a channel dedicated to your brand. This is different from a user channel, which is free when you sign up.
Mobile: Video ads are served up on your customer’s mobile devices — iPhone, ...
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