Facebook Insights

www.facebook.com/insights

Insights is a valuable Facebook tool to help make the data from Facebook trackable. Until its introduction, it was difficult to determine exactly what was happening on your “corner” of Facebook. With this suite of analytics tools, you can find data about such things as demographics and readership. Facebook developers can dive even deeper. There are two main sections — Users and Interactions — so that you can determine what actually works with your particular readers.

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