Forgetting to Reward Your Participants
You must incentivize, reward, and recognize the contributions of the community. This may seem obvious, but you’ll be surprised how many marketers assume that consumers will participate generously without any return. Make sure you match the reward to the level of participation you demand. These rewards don’t have to be monetary in nature, but if you’re asking something extra of the community that surrounds your product, you’d better be willing to thank them for their contributions, reward them for their participation, and recognize how they’re changing your company for the better. These rewards can be as simple as invitations to special events, discount coupons, featuring customers on your website, and sneak peeks of new products and services.
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