Make Mistakes, but Make Every Effort to Correct Them as Well
We all learn from our mistakes, and that’s a wonderful thing. But when practicing SMM, it isn’t enough to learn from your mistakes — you also need to make every effort to correct them. And quickly, too. One of the many attributes that make SMM stand out from other forms of marketing is that you’re engaging with your customers in real time as they interact with each other at a scale never seen before.
This means that both the good and bad of your brand (or marketing efforts) can be amplified across the Internet in no time, potentially causing either immense benefit (witness the viral effect of a funny YouTube clip) or immense damage (as Comcast experienced several years ago). This means that when you make a mistake — and you will, as everyone does — be sure to make every effort to correct it as soon as possible. Otherwise, you’ll find yourself in a crisis that spins completely out of your control.
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