Social Media Marketing For Dummies, 2nd Edition

Working with Sponsored Tweets

One other current advertising opportunity that blends into the paid-tactics domain is sponsored tweets. In a similar fashion to sponsored posts on blogs, some Twitter users with very large followings are open to publishing sponsored tweets. This is done independently of Twitter. This means that you would discuss the marketing campaign with those users and they would tweet about it in their language and style to their audiences.

Typically, Twitter users do this only if they can declare that these are sponsored tweets and if the marketing messages are in sync with their own personal brand and the type of information that they like to share with their followers. This is an emergent marketing tactic. An example of a company that provides this service is Sponsored Tweets. You’ll find them at http://sponsoredtweets.com/ .