Apophenia
This is the one academic blog that we’re including in the list. Danah Boyd has a PhD in Information from the University of California-Berkeley and is a senior researcher at Microsoft Research; a research assistant professor in Media, Culture, and Communication at New York University; a visiting researcher at Harvard Law School; and an adjunct associate professor at the University of New South Wales.
Her research on social media, social networking (especially as it pertains to youth culture), online identities, and online communities has been incredibly important in helping everyone in the industry understand how consumers are actually immersing themselves in the social space. This is definitely another must-read blog, especially if you’re trying to understand consumer motivations.
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