Taking TV into Real-Time Marketing
Approximately 60 percent of people watching television have a laptop, a mobile phone, or a tablet computer open in front of them. In fact, iPads are used the most when people are watching television. Here are some tips for taking TV into real-time marketing if your brand runs TV advertising:
Utilize traditional buttons.
The ends of television ads that include calls to action for the brand are called buttons. Be sure to include your Facebook URL or your Twitter handle in them at the end.
Make sure to track conversations.
If you are advertising on television, typically for the show you are advertising against, there are lots of online conversations going on. Think about buying Twitter search terms against those conversations so that your message is amplified. You can then craft your Twitter communications to be contextually relevant to the show and anything else happening in the media ecosystem in that moment.
Make dynamic calls to action.
Depending on what you’re advertising, you can benefit from more dynamic buttons in your TV advertising. For example, if you know the advertisement is going to run during the Grammys, your call to action at the ...
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