Using Promoted Trends

Twitter is an exciting social media platform for many reasons, but our favorite Twitter feature is how trending topics work. (This feature is in beta as of this writing.) Every minute of every day, Twitter analyzes all the millions of conversations on its platform to determine what’s trending in a particular moment.

The trending topics get featured next to the user’s feed on the right side. They can be filtered by geography as well, so for example, you can choose to see only the United States trending topics or even trending topics that are pertinent to certain cities. What’s trending on Twitter serves as a barometer of how much something may be topical in the physical world in any given moment. Trending topics are definitely not to be missed.

Promoted Trends complement the organic trends and help brands build mass awareness, announce product launches, highlight events, and build the brand by association with other cultural events. They work in a similar fashion to trending topics except that Promoted Trends are defined by the advertiser. A user sees the Promoted Trend on the right side of the screen with the other trending topics but with the word Promoted below it.

Like Promoted Tweets, Promoted Trends can be clicked to view all the tweets containing the hashtag or trend terms associated with that Promoted Trend. Clicking the Promoted Trend takes a user to a search results page that has a Promoted Tweet from the advertiser at the top of it. Other tweets ...

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