Social Media Marketing For Dummies, 2nd Edition

Chapter 17

Building an SMM Mobile Campaign

In This Chapter

Understanding consumer trends in mobile

Understanding the convergence of mobile and social media

Tips for getting started

People use all kinds of social media to share experiences and create, refresh, develop, and maintain relationships. Consumers use full-fledged communities like Facebook, as well as blogs, comment forms, and the like to speak their minds and be heard.

As we outline in Chapter 1, social media marketing is about employing social media and social influencers to achieve the marketing and business needs of an organization. Using mobile devices like cellphones and other handheld devices in social influence marketing helps you leverage their many capabilities to engage your prospects and customers with your brand. It enables these same people to communicate with each other and share their individual experiences with your brand, products, and services.

In this chapter, you find out how the mobile phone is rapidly becoming the most pervasive communication, entertainment, and social media channel out there, with a future filled with possibilities. You get a feel for what consumers are doing with their phones and ...