Chapter 16
Becoming an Authentic and Engaged Advertiser
In This Chapter
Discovering the frontier of display advertising: social ads
Seeing how appvertisements can work for you
Making paid and earned media work together
Making SMM work with television
In earlier chapters, we briefly touch on social advertising and how it can play an important role in your marketing efforts. We also allude to paid and earned media in the context of the different marketing opportunities on social platforms. We also introduce appvertising.
In this chapter, we go into each of those topics in significantly more detail. Knowing how they can help you achieve your SMM objectives is critical as you become a more authentic and engaged social media advertiser. But that’s not all; it’s also important to leverage SMM efforts with offline marketing efforts, whether it be through television or any other form of media. We discuss that, too, in this chapter.
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