Social Media Marketing For Dummies, 2nd Edition

Chapter 8

Marketing on Twitter

In This Chapter

Discovering Twitter basics

Understanding organic engagement

Using paid advertising

Discovering new tips and tricks

No social platform has had more explosive growth in the last few years than Twitter, the microblogging service. Twitter (www.twitter.com ) is similar to a blogging service, except that you’re limited to 140 characters per message, or tweet. Also, only people who follow you on Twitter see your tweets in their Twitter stream. You reply to other people’s tweets, forward their tweets, or send them direct messages. All of your followers see anything that you tweet.

Today, Twitter has 100 million active users around the world, half of whom log in daily, posting on average 250 million tweets a day. Every day, more people create accounts on Twitter than they do on any other social platform. Unlike on the other fast-growing social platform, Facebook, Twitter users are typically older. Although the total number of Twitter users is still relatively small compared to Facebook, it is growing so rapidly and has such an influential user ...