Chapter 7
Exploring SMM Strategies for Facebook
In This Chapter
Exploring marketing strategies for Facebook
Discovering Facebook pages
Connecting with Facebook Events
Using Facebook ads to engage customers
As you do your analysis of which social platform is best for your SMM campaign, you’ll likely discover that Facebook (www.facebook.com
) is one of the platforms on which you have to engage. It has had explosive growth in the last several years (Facebook now has more than 800 million users) and is the largest social network in the United States. More than 50 percent of users log in to Facebook every day.
Approximately 145 million North Americans are on Facebook in some capacity or another, so it is fair to assume that at least some of your customers are going to be on Facebook.
According to Facebook Chief Operating Officer Sheryl Sandberg, speaking at the Association of National Advertisers convention in 2011, you should be “social by design.” By that, she means that SMM should be a part of everything you do. As such, we want to spend a few minutes explaining what SMM on Facebook ...
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