Social Media Marketing For Dummies, 2nd Edition

Chapter 4

Launching SMM Campaigns

In This Chapter

Discovering the key components of a successful SMM campaign

Managing beyond the campaign

Synchronizing the SMM campaign with other channels

Responding to criticism

Launching a social media marketing campaign is, in some ways, similar to launching any other digital campaign. But at the same time, you need to approach certain aspects of it very differently to maximize the results.

In this chapter, we discuss the components of a successful SMM campaign and how you can make it work in harmony with other digital marketing efforts. We also discuss how best to respond to criticism, how to turn a crisis to your advantage, and finally some tactics for turning the campaign into a long-term marketing asset.