Part I
Getting Social with Your Marketing
In this part . . .
Part I lays out the landscape of SMM, places it in the context of other forms of marketing, and then walks you through different stages of the marketing funnel.
Chapter 1 discusses the fundamentals of social influence marketing: what it is, how it works, and what it means in the context of your other marketing efforts. In Chapter 2, we highlight some of the key social media statistics so that you have a sense of what to expect when you do your own competitive research. In Chapter 3, we explain how you need to think about the big idea a little differently than you do with traditional marketing as you deploy social media marketing to meet your marketing and business objectives.
