Book description
Get the last word on the most up-to-date social media marketing techniques
If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.
Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
Learn to monitor results and assess your program's effectiveness
This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Table of contents
- Cover
- Table of Contents
- Title Page
- Introduction
- Part I: Getting Social with Your Marketing
- Part II: Practicing SMM on the Social Web
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Part III: Reaching Your Audience via Mainstream Social Platforms
- Chapter 6: Finding the Right Platforms
- Chapter 7: Exploring SMM Strategies for Facebook
- Chapter 8: Marketing on Twitter
- Chapter 9: Creating a YouTube Strategy
- Chapter 10: Making foursquare Work for You
- Chapter 11: Considering LinkedIn
- Chapter 12: Viewing Google through a Different Lens
- Chapter 13: Marketing via Niche Networks and Online Communities
- Chapter 14: Accounting for the Influencers
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Part IV: Old Marketing Is New Again with SMM
- Chapter 15: Practicing SMM on Your Website
- Chapter 16: Becoming an Authentic and Engaged Advertiser
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Chapter 17: Building an SMM Mobile Campaign
- Looking at Consumer Trends in Mobile
- Understanding the Many Paths within the Mobile Channel
- Keeping in Mind Mobile Phone Capabilities
- Fitting Mobile into Your Social Media Practices
- Building Your Own Mobile-Enabled Communities
- Adding Social Media Elements to Mobile
- Harnessing Mobile to Support Social Media
- Deciding When to Build a Mobile App
- Chapter 18: Energizing Your Employees for Social Media Marketing
- Chapter 19: Applying Metrics to the SMM Realm
- Chapter 20: Understanding Social Media Governance and Tools
- Chapter 21: Moving Towards Real-Time Marketing
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Part V: The Part of Tens
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Chapter 22: Ten SMM Best Practices
- Open Up Your Brand to Your Consumers, and Let Them Evolve It
- Develop a SMM Voice without Silencing Other Voices That Support Your Brand
- Respond to Everything, Even If It Means You’re Up All Night
- Think Beyond the Obvious, and Use SMM to Evolve Your Business
- Focus Not Just on Social Media, but Also on Social Influencers
- Structure Your Marketing Department for This Social World
- Take Your Organization with You, from the CEO to the Field Representative
- Conduct Many Small Tests Frequently, and Build on Each One
- Capture Every Single Piece of Data that You Can
- Make Mistakes, but Make Every Effort to Correct Them as Well
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Chapter 23: Ten Common SMM Mistakes
- Encroaching on Customers’ Time
- Pestering Customers Who Don’t Want to Hear from You
- Choosing the Wrong SMM Voices
- Being Impatient
- Treating SMM in Isolation
- Having Only One Approach
- Thinking of SMM as a Channel
- Failing to Plan for the Worst
- Focusing on One Large Campaign
- Forgetting to Reward Your Participants
- Chapter 24: Ten SMM-Related Must-Read Blogs
- Chapter 25: Ten Top SMM Tools
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Chapter 22: Ten SMM Best Practices
- Cheat Sheet
Product information
- Title: Social Media Marketing For Dummies, 2nd Edition
- Author(s):
- Release date: April 2012
- Publisher(s): For Dummies
- ISBN: 9781118065143
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