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Social Media Marketing: An Hour a Day, Second Edition by Dave Evans

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Chapter 12

Week 5: Social Interactions

In the preceding three chapters I presented personal and business networks along with software platforms through which you can build your own social spaces. I’ve also discussed the content that people create on the social web, content ranging from casual conversations on Twitter and personal reflections like ratings and recommendations to more thoughtful blogs, reviews, and longer conversations.

You can think of all of these as the nouns of the social web: the people, places, and things of interest to both those who posted them and those who commented on them and shared them with friends. This chapter is about the verbs, the connective threads that tell you what’s happening.

Chapter Contents

  • Connecting ...

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