Week 2: Social Platforms
In Chapter 8, “Week 1: Build a Social Media Campaign,” I introduced three terms: social platforms, social content, and social interactions. This chapter focuses on social platforms. You’ll see how to use social networks in a business context to encourage interaction and conversation. I’ll show you how these networks provide quantitative information about how your brand, product, or service is being viewed and how you can use these platforms to build your own social presence. You’ll tie all of this to your business objectives.
In your exercises this week, you’ll gain hands-on experience in online social settings. The exercises are designed to highlight the business-oriented applications of these social spaces ...