Index
A
Abbott, Susan
accuracy of social media
actions, metrics for
activities
feeds
streams
ad avoidance
passive
roots of
ad pods
Adams, Roger
Adbusters Media Foundation
add-ons, browser
AdGabber network
Advergaming
advertising
corporate blogs. See corporate blogs
interruptive
microblogs
opportunities
photo and video sharing
podcasts
Prodigy
skipping
social media campaigns. See social media campaigns
social media marketing plans
television
time-shifted
Advertising Age
Home Depot article
time-shifted commercials
airlines
customer satisfaction
marketing
touchpoints
Alamo Drafthouse
“All I want for Christmas is a PSP” fake blog campaign
Alterian SM2 platform
blog content monitoring
conversation metrics
influence metrics
in social media ...